Amy Marks-McGee is an award-winning creative marketing professional with over twenty years of success within the fragrance and flavor industry. She received a Bachelor of Fine Arts from Washington University in St. Louis, Missouri and a Master of Business Administration in Marketing Management from Baruch College in New York City.
Her work experience includes fine fragrance, air care, and personal care marketing for three leading fragrance houses. She has been recognized by Women in Flavor & Fragrance Commerce, Inc. for the 2011 Woman of the Year Award for her excellence in marketing and leadership.
Founded in 2006, Trendincite LLC is a creative service consultancy designed to help fragrance & flavor clients cull through, distill and translate pertinent trend information into tangible product directions. Trendincite LLC specializes in fragrance marketing and flavor marketing.
To stay on the cutting edge of flavor and fragrance marketing trends, Trendincite LLC consults with fragrance & flavor suppliers, consumer packaged goods manufacturers, and market research firms by providing the following custom services:
• Marketing Presentations & Trend Reports
Custom food, beverage and fragrance marketing, trend presentations and reports based on client specific needs
• Food, Beverage & Fragrance Market Research & Reports
Custom primary and secondary fragrance, food, and beverage market research and analysis
• Fragrance & Flavor Writer
Professional business writing services such as ghost writing, branded content, newsletters, ezines and press releases, specifically designed for clients who work within or service the fragrance & flavor industry
• Trend Excursions
Guided, custom sensory trend excursions designed to engage all five senses, stimulate creativity, and inspire new product ideas